Targeting the right consumers and appealing to site-abandoners are ideal ways to recapture otherwise-lost prospects. An effective way of doing this is with targeted and re-targeted ads.
SundaySky’s SmartVideos take targeting a step further by presenting potential consumers and site-abandoners with video pre-roll ads that are personalized and generated in real time. SundaySky tailors each online video ad impression to the personal characteristics and past browsing behavior of the viewer.
Targeted SmartVideos are highly relevant to viewers. This leads to significantly higher view-through and conversion rates, enabling you to achieve a return on ad spend of double your best-performing campaign.
