Automated creation at mass scale
There’s no limit to the number of SmartVideos that can be created for any number of products throughout your entire catalog, and pricing, product details and special offers are updated the moment changes are made.
Solutions
SmartVideo: a newer, better, smarter way of using video to communicate with prospects and customers.
SmartVideo for Showcasing Products
Attract and convert higher value visitors by video-enabling your product catalog
Online shoppers give greater consideration to products promoted through video. Scalable, studio-quality SmartVideos deployed throughout your site ensure engaging experiences that build customer confidence and increase revenue.
- Low cost per video created
- Measurable increase in traffic and conversions
- Proven ROI with quick payback
Capabilities
Real-time delivery
SmartVideos are generated dynamically in real time, ensuring the latest products, prices, offers, availability and deals are reflected and featured.
Measurable and optimized for results
A control-group methodology measures lift in conversions and site visits. Accurate measurement requires a control group that compares overall the impact of SmartVideo and controls for self-selection bias of viewers who may already be more engaged than non-viewers. Performance of the viewers and non-viewers versus control is measured to identify optimization opportunities.
Benefits
Low cost per video created
SmartVideo is highly scalable with limited investment. Your cost per video is measured in pennies versus the more traditional model of hundreds to thousands of dollars per video created.
Increased conversions
Implementing SmartVideos at the SKU level throughout your product catalog delivers a net increase in conversion rate by up to 5%.
Increased traffic
Visits per day to video-enabled products increase by up to 10%.
Proven ROI
A SmartVideo program delivers immediate lift, and typically is cash-flow positive inside of 90 days.
Customer Experience
Video-enabled product pages increase conversion rates and improve overall user experience.