Leading brands, such as AT&T, Office Depot and Allstate, are powering their personalized customer acquisition and engagement strategies with SmartVideo. By engaging the consumer with personally relevant, real-time information through the most captivating medium – video – brands can deliver engaging and effective one-to-one experiences at key touch points throughout the customer lifecycle.
Customer Acquisition Solutions
SmartVideo supports the full acquisition cycle – from awareness and consideration, to intent and loyalty.
Customer Engagement Solutions
SmartVideo helps brands support, grow and retain customer relationships.
Engaging customers with personalized stories means tailoring experiences based on data attributes that can be contextually relevant or truly personal to the individual. Profile, historical and situational attributes can all be leveraged within SmartVideos.
SmartVideo stories are generated on the fly when the viewer clicks play. Whether played from an email, SMS, MMS, customer portal, IPTV or mobile app, SmartVideos ensure only the most recent account status, pricing and deals are featured.
There’s no limit to the number of SmartVideos that can be created. SmartVideos also play on mobile and tablet devices, and can optimize for efficient mobile content delivery and consumption with the inclusion or exclusion of scenes in real time.
A control-group methodology measures incremental lift from those who view a SmartVideo, and accounts for self-selection bias. Viewer behavior is tracked and analyzed in real time, ensuring SmartVideo performance can be continually fine-tuned and optimized.
SmartVideo helps brands support, grow and retain customer relationships.