Leading online brands, such as Office Depot, AT&T and Lenovo, are adopting a newer, better, smarter way to communicate with consumers in real-time with what they need to know. It’s called SmartVideo. By engaging the consumer with personalized and real-time information through an online video experience, SmartVideo ensures the right person is receiving the right message at the right time.
To Acquire Customers
SmartVideo ads shift consumer interest away from competing sites and bring consumers back, delivering a measurable increase in brand engagement with a highly relevant audience, as well as incremental conversion and revenue impact.
To Support Customers
SmartVideo builds customer confidence and trust with proactive onboarding experiences and billing statement explanations that combat churn and reduce related customer care cost.
To Expand Relationships
SmartVideo boosts customer value and profitability with targeted and contextually relevant cross-sell experiences.
To Retain Customers
SmartVideo fosters long-term loyalty with contextualized experiences that are more compelling and helpful than mass communication tactics, enabling deeper levels of engagement with more targeted calls to action.
Engaging customers in a personalized manner means tailoring experiences based on data and attributes that can be contextually relevant or truly personal to the individual. Profile, historical and situational attributes can all be leveraged within SmartVideos.
SmartVideos are generated dynamically on the fly when the viewer clicks play. Whether played from an email, SMS or customer portal, SmartVideos ensure only the most recent account status, pricing and deals are featured.
There’s no limit to the number of SmartVideos that can be created. SmartVideos also play on mobile and tablet devices, and can optimize for efficient mobile content delivery and consumption with the inclusion or exclusion of scenes in real time.
A control-group methodology measures incremental lift from those who view a SmartVideo, and accounts for self-selection bias. Viewer behavior is tracked and analyzed in real time, ensuring SmartVideo performance can be continually fine-tuned and optimized.