Shift consumer interest away from competing sites by bringing consumers back with contextualized video ads generated in real time based on key profile, historical and situational data attributes. SmartVideo ads are proven to meet brand and performance marketing objectives, maximizing brand impact and Return on Ad Spend.
Effective engagement for every step in the customer lifecycle.
What a pivotal twelve months it has been for online video. 2012 saw record-breaking highs of videos streamed, users watching and advertisers spending. So what will 2013 bring? We’ve collected it all in one place for you: Welcome to the 2012 State of Online Video US Research Report.
SmartVideo for Engaging Customers enhances loyalty and upsell initiatives with highly personalized video experiences. Create greater brand engagement, while affecting such business outcomes as retention, expansion and care cost reduction. Leveraging SmartVideo for post-order customer engagement, new customer onboarding and nurturing initiatives has proven to deliver more revenue per customer, related care cost reduction and lift in Net Promoter Score.
The medium by which you deliver SmartVideos is as important as the video content itself. Download this one-page tip sheet for video delivery experiences for that maximize engagement and business results.
SmartVideo is highly engaging due to the personalized and interactive nature of it. Enabling customers to click calls to action (CTAs) from directly within the video is as important as the video content itself. Download this tip sheet for best practices for incorporating CTAs into video experiences to maximize engagement.
The amount of time customers engage with SmartVideo is as important as the video content itself. For videos designed to engage existing customers, two minutes is the maximum recommended duration, yet when content is personalized and relevant to viewers, they will watch for longer. Download this tip sheet for best practices that maximize engagement and business results.
Your brand is a leader and innovator in performance marketing tactics, participating in the $37 billion digital advertising market, so naturally it’s time to deploy smart video advertising. But where do you start? Download this checklist to guide you in determining your readiness for SmartVideo ads.
In this quick, 10-minute podcast, SundaySky’s President Jim Dicso and VP of Marketing Kelly Ford discuss retargeted video advertising as a value driver at the intersection of brand and performance marketing, and how to measure the true impact of a SmartVideo program.
SmartVideo Advertising programs generate videos in real time, on-the-fly when the consumer clicks play. The content of the pre-roll ad is driven by behaviors on your website. View the demo to simulate the SmartVideo Advertising experience.
SundaySky is a proud member of Microsoft BizSpark One.
SundaySky President & Chief Revenue Officer, Jim Dicso, interviewed on “Press: Here” — NBC’s weekly technology and business roundtable. The episode also features Forbes’ Eric Savitz and Investors Business Daily’s Mike Krey. (Credit: NBC’s “Press: Here”)
The line between brand and performance advertising is blurring, which creates a unique opportunity for innovation around how digital advertising value is delivered and measured. Smart, online video advertising has the ability to bridge these two ad disciplines and deliver the best of both worlds.
The medium by which you deliver SmartVideos is as important as the video content itself. Download this PDF for tips for video delivery experiences via SmartVideo pre-roll ads that maximize engagement and business results.
Similar to television advertising, the most effective lengths for video ads are 15 and 30-second spots. Yet the advantage SmartVideo advertising has over TV is that pre-roll ads are targeted to customers based on their individual behavior, value or other personal relevance. So, which video ad length do you use? Download this tip sheet to find out.
The medium by which you deliver SmartVideos is as important as the video content itself. Download this PDF for tips for video delivery experiences via email that maximize engagement and business results.
Deno Hairston, Director of Self Service Adoption with AT&T consumer digital marketing, discusses how they developed the video bill to better explain their customer’s bill. From the 2012 Business Video Expo at ITEXPO.
Nicole Fraley, Director of E-Commerce Initiatives at Office Depot shares that with retargeted SmartVideo ads, their customers are returning to the Office Depot site at a very impressive rate. The return-on-investment percentages are higher than many of their display and remarking campaigns combined. From the 2012 Business Video Expo at ITEXPO.
President & Chief Revenue Officer Jim Dicso explains how SundaySky’s SaaS-based SmartVideo tool works, and offers tips on optimizing video placement and connecting personalization to goals and calls to action. From the 2012 Business Video Expo at ITEXPO.
A joint webinar by Electronic Retailing Association and SundaySky reveals findings from the Q3’10 State of Video in Ecommerce report as well as strategies and best practices in video SEO, mobile and social media.
Streaming Media East panel titled “Winning with Ad Buyers: What Makes Your Video Inventory Valuable?” The panel was moderated by Teg Grenager of Adap.tv. Representing the brands was Gina Smilanski, who works as the digital strategy director within the Procter & Gamble communications planning group at Carat.
This report is the first in a series, covering the state of the video in e-commerce websites. While video is considered to be a hot trend of the past year, it is amazing how companies still don’t embrace it and don’t take advantage of its great potential.
The second in a series, this report covers the state of video in e-commerce websites, disclosing facts about the usage of video by top U.S. online retailers, including mobile and social strategies. Online video is an increasing popular strategy used by e-commerce companies but most are failing to maximize the potential impact videos can have on their overall ROI. Don’t be one of those companies.
This report covers the state of video in e-commerce websites, disclosing facts about the usage of video by top U.S. online retailers, including mobile and social strategies. Online video is an increasing popular strategy used by e-commerce companies but most are failing to maximize the potential impact videos can have on their overall ROI. Don’t be one of those companies.
This quarterly report focuses on the state of video in e-commerce websites in Q1 2011. The report highlights statistics and emerging trends in the implementation and usage of online videos by the top U.S. online retailers.
In this report we will review the following topics: Online video presence in top e-retailers’ websites, video indexing by search engines, SEO impact of using online retail videos, and revenue potential of an effective online video strategy.
For websites, having personalized video is key to keeping site visitors interested and engaged, driving page views and increasing customer interaction. Moreover, research has shown that enabling video on websites leads to a more positive web experience. However, it can be expensive and complicated for web publishers to produce video for their sites…