At the foundation of every SmartVideo creation is an extensive, multi-branched video template called Videolet™, consisting of data, logic, creative, delivery, analytics and optimization.
There’s no limit to the number of videos that can be created in real time - only seconds per video created.
Contextualized DataReal-time data, for example, personal account details or product pricing, is pushed to the SundaySky platform or pulled by it upon request, triggering the creation of a SmartVideo Videolet. Logic dictates the placement of data feed in the video. Other data elements use logic to help determine which scenes to display, creative assets to choose, and branches to follow along the storyboard.
CreativeA tailor-made library of branded assets is built by SundaySky's creative professionals. Visuals, sounds and narration are pre-produced for every possible video permutation. A multi-branched storyboard is scripted according to the brand goals and the video’s call-to-action.
DeliveryOnce a SmartVideo is created based on the real-time data feed, logic and creative assets, it can be distributed to Web pages, emails, ad networks, and mobile or social outlets. The automation of the process supports the creation of hundreds of thousands of SmartVideos daily, each SmartVideo generated within seconds.
Analytics & OptimizationOur control group methodology is focused on measuring incremental lift and accounts for self-selection bias. Our platform gathers and analyzes visitor behavior in real time, ensuring SmartVideo performance can be continually fine-tuned.