SmartVideo Resources

For websites, having personalized video is key to keeping site visitors interested and engaged, driving page views and increasing customer interaction. Moreover, research has shown that enabling video on websites leads to a more positive web experience. However, it can be expensive and complicated for web publishers to produce video for their sites...

Whether you are a marketer, advertiser, customer advocate or e-commerce executive, this white paper helps those seeking deeper and more valuable ways to engage with customers within each stage of the customer life cycle.

In this white paper the importance of video SEO is examined thoroughly, including best practices for implementing a sound video SEO strategy and measuring the ROI of this strategy.

This quarterly report focuses on the state of video in e-commerce websites in Q1 2011. The report highlights statistics and emerging trends in the implementation and usage of online videos by the top U.S. online retailers.
In this report we will review the following topics: Online video presence in top e-retailers’ websites, video indexing by search engines, SEO impact of using online retail videos, and revenue potential of an effective online video strategy.

This report covers the state of video in e-commerce websites, disclosing facts about the usage of video by top U.S. online retailers, including mobile and social strategies. Online video is an increasing popular strategy used by e-commerce companies but most are failing to maximize the potential impact videos can have on their overall ROI. Don’t be one of those companies.

The second in a series, this report covers the state of video in e-commerce websites, disclosing facts about the usage of video by top U.S. online retailers, including mobile and social strategies. Online video is an increasing popular strategy used by e-commerce companies but most are failing to maximize the potential impact videos can have on their overall ROI. Don’t be one of those companies.

This report is the first in a series, covering the state of the video in e-commerce websites. While video is considered to be a hot trend of the past year, it is amazing how companies still don't embrace it and don't take advantage of its great potential.

Streaming Media East panel titled "Winning with Ad Buyers: What Makes Your Video Inventory Valuable?" The panel was moderated by Teg Grenager of Adap.tv. Representing the brands was Gina Smilanski, who works as the digital strategy director within the Procter & Gamble communications planning group at Carat.

A joint webinar by Electronic Retailing Association and SundaySky reveals findings from the Q3’10 State of Video in Ecommerce report as well as strategies and best practices in video SEO, mobile and social media.