West Elm, a believer in big ideas for any size space, also believes in the value of on-site product videos to boost conversion and site traffic. SmartVideos are generated in real-time for 2,000 products with varying visual treatments based on product category.
AOL Autos’ search configurator tool helps online consumers find the perfect car based on their lifestyle preferences, such as family size, work type and life interests. AOL partnered with SundaySky to generate 67,000 SmartVideo permutations to showcase how the specific vehicle matches the consumer’s unique lifestyle. Toyota serves as the solution’s initial sponsor.
Lenovo is delivering scalable, real-time video experiences throughout its online product catalog. SmartVideo has proven to drive higher quality traffic to the company’s website and boost conversion rates.
Office Depot leverages SmartVideo to increase organic traffic and increase conversion rates by video-enabling their product catalog. Because they are created at mass scale, there is no limit to the number of SmartVideos that Office Depot can create for any amount of products in their catalog, enabling long-tail keywords to produce increased and more targeted traffic.
Office Depot SmartVideo included customer ratings and reviews as well as promotional deals, generated in real time for their customers.
Overseas Adventure Travel (OAT) utilizes SmartVideo for gathering information about traveler preferences, personalizing their offerings and increasing conversions. Electronic brochures appear like travel scrapbooks embedded with multiple videos. These SmartVideos enabled OAT to see a 10% increase in conversion rates.