SmartVideo is effectively bringing back visitors who abandon Office Depot’s site. The company’s personalized pre-roll advertising is outperforming display and remarketing programs, winning them an Excellence in Enterprise Video Award.
With retargeted SmartVideo ads, our customers are returning to the Office Depot site at a very impressive rate. The return-on-investment percentages are higher than any of our display and remarketing campaigns.by Nicole Fraley, Director, E-Commerce Initiatives, Office Depot