Office Depot
SmartVideo
for Showcasing Products
Office Depot leverages SmartVideo to increase organic traffic and increase conversion rates by video-enabling their product catalog. Because they are created at mass scale, there is no limit to the number of SmartVideos that Office Depot can create for any amount of products in their catalog, enabling long-tail keywords to produce increased and more targeted traffic. Office Depot SmartVideo included customer ratings and reviews as well as promotional deals, generated in real time for their customers.
Customer Experience
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Office Depot's site featuring video-enabled product pages
Example video scene: Product ratings and reviews
Example video scene: Final action item to purchase