Overseas Adventure Travel (OAT) utilizes SmartVideo for gathering information about traveler preferences, personalizing their offerings and increasing conversions. Electronic brochures appear like travel scrapbooks embedded with multiple videos. These SmartVideos enabled OAT to see a 10% increase in conversion rates.
Before SundaySky videos, we would see a noticeable lift in bookings when visits met a minimum of five minutes or three clicks. Now with the videos, that lift is much higher.by Mark Frevert, Executive Vice President and Chief Architect, Grand Circle Corp/OAT