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SundaySky & MS BizSpark One Program

SundaySky & MS BizSpark One Program

June 29, 2011

SundaySky, which provides a highly scalable video production platform to help companies increase online sales, today announced that it has been selected to join the Microsoft BizSpark One Program. In November 2008, Microsoft Corp. launched BizSpark as a global program offering software, support and visibility to early-stage startups. BizSpark One identifies a small number of high-potential startups in the BizSpark program comprised, of nearly 40,000 companies from over 100 countries around the world. Companies in the BizSpark One program demonstrate a strong potential to succeed, shape the industry’s future and enhance the overall value of Microsoft products and services for end users.

“Microsoft’s BizSpark program helped SundaySky hit the ground running in the early days of our company when we sought to revolutionize video production in the same way that dynamically generated Web pages revolutionized the Internet,” said Yaniv Axen, SundaySky co-founder and chief technology officer. “By using Microsoft’s array of infrastructure solutions, we were able to focus on our core solution development and deliver a video platform that generates scalable, always up-to-date, actionable and personalized videos for a growing customer base.”

Microsoft works closely through a one-to-one relationship with these high-potential startups in the BizSpark One program, providing customized engagement plans to accelerate their growth including access to technical, marketing and business development resources.

“SundaySky provides solutions to help mass-enable e-commerce websites with studio-quality video that is scalable, personalized and effective,” said Matt Clark, senior director of the emerging business team at Microsoft Corp. “We are pleased to be working with SundaySky and believe that its automated website video production solution will be a valuable offering to customers.”

About SundaySky

SundaySky, the creator of SmartVideo, helps customer-centric brands engage people with personalized, real-time video experiences at every step of the customer lifecycle. The SundaySky platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, support, growth and loyalty initiatives for leaders in e-commerce, telecommunications, insurance, banking and travel. AT&T, Office Depot, Lenovo and other SundaySky customers have proven that SmartVideo viewers are more engaged, profitable and loyal, as program performance is measurable and optimized for incremental impact on key business metrics. SundaySky is headquartered in New York City with a technology center in Tel Aviv.

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