We are living in a screen culture – in a visual, always-addressable society with shorter attention spans and a higher excitement threshold. Consumers have become discerning viewers, preferring to absorb content that addresses their personal interests – content that matters to them. If a brand can satisfy this criteria, the reward is a more valuable customer.
SundaySky created SmartVideo to help brands tell compelling stories that matter to the consumer, while delivering results that matter to the business. When stories are told through personalized, real-time video, consumers are more engaged. When SmartVideo stories are continually optimized for results, every consumer touch point is more effective. And when SmartVideo stories are told throughout the customer life-cycle, brands enjoy a holistic view of enhanced customer value.
The SmartVideo lifecycle marketing platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, service, growth and loyalty touch points across e-commerce, telecommunications, insurance, banking and travel industries. AT&T, Office Depot, Allstate and other SundaySky customers have proven that SmartVideo viewers are more engaged, profitable and loyal, as performance is measurable and optimized for incremental impact on key business metrics.
Founded in 2007, with over 140 employees across the globe
More than 280 million SmartVideos delivered
Only viable enterprise-scale Software-as-a-Service (SaaS) platform for SmartVideo
Partners include Amdocs, HP Exstream, CSG International
Backed by Carmel Ventures, Norwest Venture Partners, Globespan Capital, Comcast Ventures, Liberty Global Ventures and Vintage Investment Partners
Gartner, Cool Vendors for CRM Customer Service and Social, 15 April 2013. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.