Our Technology

The powerful SundaySky platform allows mass generation of always up-to-date video content, while leveraging existing content repositories. SundaySky's pioneering technology is based on state-of-the-art video processing and synthesis algorithms, and offers an unprecedented approach to automatic video production. 

SundaySky has applied for patents to protect its intellectual property:

 

• Videolet™

  A video template that has the potential to generate a myriad of different videos. Each videolet includes a dynamic script with references to multimedia assets and hooks to dynamic data objects coming from the website. Each videolet encompasses hundreds of video clips, each presenting different content and a different style.

• VSML (Video Scene Markup Language)

  A proprietary XML-based modeling language that allows definition and synchronization of multimedia elements. This homegrown language was developed by both technical video experts and creative artists and is the underlying infrastructure that instructs the machine how to turn a website into a video clip. It allows simple definition of complex scenarios by using director level statements.

• InstantStreaming™

  This unique technology allows SundaySky to initiate instant delivery of the generated video to end users. The groundbreaking optimization that occurs on the server side enables the viewer to start watching the video with a standard buffering time, while the rest of the video is being rendered in the background. 

 

The disruptive technology behind the SundaySky DynamicVideo™ platform was developed by an exceptional team of people with the shared vision to transform the online world forever.

 

Learn more about our process, from concept inception to launch